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Transforming the Horse Buying Experience with Smart Search and Seamless UX

We developed a user-friendly and feature-rich equine marketplace that simplifies the horse-buying journey. By implementing advanced search capabilities and a clean, intuitive design, we helped users easily discover horses that matched their unique needs—saving time and effort while improving the overall experience.

Simplifying Equine Matchmaking Through Smart Filters

The goal was to create a centralized platform for individuals seeking to buy horses, with tools to help them filter and compare listings based on key attributes. The solution needed to accommodate detailed criteria—such as training level, discipline, temperament, and location—while maintaining a smooth, user-centric interface.

What We Set
Out to Achieve

  • Develop a searchable and intuitive platform tailored for the horse-buying process.
  • Enable multi-criteria filtering, including breed, gender, age, training, location, and more.
  • Ensure a responsive, mobile-friendly design.
  • Simplify the listing process for sellers with user-friendly upload tools.

Develop a searchable and intuitive platform tailored for the horse-buying process.

Enable multi-criteria filtering, including breed, gender, age, training, location, and more.

Ensure a responsive, mobile-friendly design.

Simplify the listing process for sellers with user-friendly upload tools.

Challenges We Had to
Overcome

Data Accuracy

Managing complex data structures to represent horse attributes accurately.

Responsive Experience

Delivering a responsive experience across all devices, especially mobile.

Search Efficiency

Ensuring search speed and accuracy across multiple dynamic filters.

Listing Simplicity

Making the listing process simple for sellers, even with detailed data requirements.

The Solutions

How We Solved It

Built a robust filter-based search engine that allows users to quickly narrow down horses that meet their criteria.

Created a streamlined listing form with media upload support for sellers.

Designed an interface focused on clarity and ease of use, even for first-time users.

Developed a mobile-first layout for seamless on-the-go browsing.

Included features like favorites, comparisons, and contact options to enhance decision-making.

What the Client Gained

Time Efficiency

Buyers reported significantly reduced online research search time.

Improved Match Quality

More precise filtering led to increased engagement and higher conversion.

User Satisfaction

The platform received positive feedback for its speed and simplicity.

Marketplace Growth

The project successfully modernized and streamlined a niche buying process.

Stack Overview

Tools & Technologies

Frontend development

Sass

CSS

HTML

Redux

React.js

Backend development

Restful API

Laravel

MySQL

Project management

Jira

UI/UX design

Zeplin

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